Cinema Advertising

Why Cinema?

• Unrivalled advertising impact
• Captive and attentive audiences
• Sought after demographics
• Highly targeted scheduling
• Uncluttered media environment
• Premium programming showing first‐run films

(Source: Val Morgan Cinema Advertising)

Advertising on the big screen is a successful AND unique medium; it has been said that no other form can rival the IMPACT of Cinema.

In today’s unstable yet competitive market, building business brand awareness is Critical. You want your business to be “Top‐of‐Mind” with your target market, and it’s about using your advertising dollar effectively without “Hit & Miss”. Gladstone Cinemas is a locally owned and operated business delivering High Impact advertising at very competitive rates. Our ever‐improving centre, features six large Cinemas and one luxurious Gold Room and entertains over 5000 moviegoers each and every week.

Unlike Print or Audible advertising outlets, where your advert may be unheard, overlooked or disposed of the next day, Cinema Advertising impacts relaxed and waiting patrons by captivating them with your on‐screen Presentation. Ad avoidance is minimal.

Your target market, sitting in a darkened auditorium in absolute comfort. Full attention remains on the Big Screen. Your advertisement is enforced using the latest in Digital Projection & Surround Sound to open on the Opening Night of the Movie Blockbuster of the year. Digital & 35mm projection create a captivating atmosphere – communicating very effectively with your waiting customers.

Cinema advertising is one of the most cost effective platforms in advertising your local business.
With your target audience captive in the cinematic environment, moviegoers will experience all your business has to offer on the biggest screen, with the biggest sound and with the complete absence of your competition.
3D Technology is a raging phenomenon globally and we are pleased to announce that the popularity already seen by the titles shown, proves that Gladstone will be no exception with regards to 3D’s unprecedented popularity!
81% of teens have been to the movies in the past 30 days.
59% saw 3 or more movies in the past 90 days.
67% of persons 18‐24 have been to the movies in the past 30 days.
39% have been to the movies 3 or more times in the past 90 days.
91% of moviegoers remember cinema ads unaided up to 1 week after going to movies.
82% of moviegoers enjoy the pre‐film ads
(Source: mdpaa.com.au)

Impact & Recall
Dynamic & single‐minded ads that screen repetitively have impact & audience recall.

Increase Your Profile
Advertise 6‐7 times a day, 7 days a week, 52 weeks a year.
Local movie goers are local and loyal shoppers.
Reach an audience who have paid to be there. There are no remote controls in the cinema.

Prestigious
Your advertisement is on screen with multi‐million dollar Hollywood blockbusters. You’ll be associated with an exciting,
glamorous and highly desirable industry.
No matter how small your business you’ll look like big business when you advertise on the big screen.
Advertising on the big screen will lift your profile above your competitors and make you stand out from the crowd.

Desirable Demographics
Your ad will reach a wide demographic – current and future buyers of your product or service.

Affordable
For roughly $1 per screening it is an extremely cost effective advertising medium

For further information on advertising with Gladstone Cinemas, contact us on the form below.